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Management Team

 
   

Steve TiradoSteve Tirado
President and CEO

As President, Chief Executive Officer and Member of the Board of Directors since January 2005, Tirado is responsible for overseeing the global vision, strategic direction and executive management team at Silicon Image, and is chartered with steering the Company's growth and focus on innovation. Since joining Silicon Image in 1999, he has served in several executive capacities, including chief operating officer, storage division president, and executive vice president of marketing and business development. Prior to Silicon Image, Tirado held senior executive sales and marketing positions at Sun Microsystems for thirteen years, including vice president of marketing and business development for the NC systems group. Prior to his experience at Sun Microsystems, Tirado was president of Tirado Sorrentino Associates, a consulting firm, held the position of Marketing Administration Manager at Qualogy, a mass storage disk drive and controller company and was a public program administrator and policy analyst within various government agencies. Tirado received a master's degree in business administration from the University of California at Berkeley, a masters of social work degree in community organization management and planning from Boston University and a bachelor's degree in psychology from the University of California at Santa Barbara.


Eric C. AlmgrenEric C. Almgren
Vice President of Business Development and Intellectual Property Licensing

As Vice President of Business Development and Intellectual Property Licensing at Silicon Image, Almgren is responsible for growing the semiconductor and software IP licensing business for PC, storage and consumer electronic segments. During his tenure, he has grown the business from $6 million in recognized licensing revenue in 2002 to $44 million in 2006. He has also established IP licensing as a Silicon Image revenue category requiring coordination of cross-functional resources including product definition and development, engineering, marketing and sales. Prior to Silicon Image, Almgren was the CEO and director of Vivcom, where he led corporate strategy and development of PVR, set top box and video search and indexing server software products. Almgren was the Founder, CEO and Chairman of Mixman Technologies Inc. ( www.mixman.com ), a consumer music hardware, software and content company. Almgren has also held executive leadership positions at Beatnik as a board member and EVP Corporate Development as well as business management and engineering positions at LSI Logic and Hewlett-Packard. He earned a Bachelor of Science degree in electrical engineering from the University of California Santa Barbara, and a Masters in Business Administration from the University of Texas.

Eric C. AlmgrenHarold Covert
Chief Financial Officer
Covert brings to Silicon Image more than 30 years of financial management experience at technology and telecommunications companies. From 2005 to 2007, Covert served as CFO for Openwave Systems Inc. and as a board member and chairman of their audit committee from 2003 to 2005. Covert has previously served as the CFO of Adobe Systems Inc., Silicon Graphics, Extreme Networks Inc. and Fortinet Inc. Earlier in his career, he held financial management positions with industry-leading companies including Northern Telecom Inc., ISC Systems Corp. and Brush Wellman Inc. Covert received a bachelor’s degree in business administration from Lake Erie College and an MBA from Cleveland State University. Covert is a Certified Public Accountant and has served in the United States Army.


Sal Cobar
Vice President of Worldwide Sales
Prior to his most recent appointment in April 2007, Cobar, served as Silicon Image’s senior director, strategic accounts and Americas sales, where he was instrumental in developing and spearheading the company’s overall strategic account sales initiatives as well as leading the America’s sales team.

Cobar brings over 30 years of industry experience to his role at Silicon Image. Prior to joining the company in April 2001, Cobar held several strategic sales and marketing positions during a 12-year tenure at Sun Microsystems. In those positions, Cobar had management and executive responsibilities for engineering, operations, and the creation and execution of new markets for network-based thin client technology.

In June 1980, Cobar joined Xerox Corporation for nine years driving multiple engineering and operations initiatives, including designing a half million square foot state-of-the-art manufacturing facility with automated material replenishment system that provided JIT component delivery from suppliers to the assembly line.

Cobar earned a bachelor’s degree in systems engineering from California State University, San Jose and a master’s degree in marketing from Golden Gate University, San Francisco.

Paul Dal SantoPaul Dal Santo
Chief Operating Officer
As Chief Operating Officer at Silicon Image, Dal Santo is responsible for directing the company’s engineering, operations, marketing, sales and business development functions. Dal Santo joined Silicon Image from AMD, where he served as vice president and general manager responsible for the full multifunctional management of its Handheld Products Division. Prior to AMD, Dal Santo worked for more than a decade at Motorola. As vice president of GSM technology development for Motorola, he was responsible for designing the core engine for next-generation cellular phones and managed a team of more than 500 people located around the world. Dal Santo received his bachelor’s and master’s degrees in engineering from Purdue University and the Illinois Institute of Technology, respectively.


Dr. J. Duane Northcutt Noland Granberry
Chief Accounting Officer and Corporate Controller, Silicon Image, Inc.

In his role as chief accounting officer and corporate controller, reporting to the chief financial officer, Noland Granberry is responsible for leading and managing worldwide accounting and financial reporting, and for monitoring internal controls over financial reporting.

Granberry joined Silicon Image from Xilinx, Inc., a manufacturer of programmable logic solutions, where he served as the Director of Sarbanes-Oxley Compliance. At Xilinx, he established and managed a highly successful compliance program. Prior to his time at Xilinx, Granberry served as senior director of finance at SanDisk Corporation, a supplier of flash-based data storage products. While at SanDisk, he managed the worldwide accounting and financial reporting activities including monitoring internal controls over financial reporting. He was heavily involved in a secondary public offering which netted $522 million dollars for the company. Granberry also held positions as the corporate controller at IKOS Systems, Inc. and as a senior audit manager at Ernst & Young. His background in the financial and technology industry stretches over 20 years and includes experience in auditing, SOX compliance, accounting, tax filing and financial forecasting.

Granberry earned his bachelor’s degree in business administration with a focus on accounting from Adrian College in Adrian, Michigan.



Dr. J. Duane Northcutt Doug Haslam
Vice President of Human Resources

As Vice President, Human Resources for Silicon Image, Haslam is responsible for worldwide human resources (HR) and facilities. Haslam brings nearly 30 years experience working in fast paced, high-growth environments where he touched virtually every aspect of HR in industries as varied as environmental, wind energy, handheld devices, wireless services and hardware/software development. Most recently, Mr. Haslam provided HR and development consulting to startups and small organizations. Prior to that he was vice president worldwide HR and administration at Borland Software where he led HR, facilities, and travel & corporate events for the company’s 1,400 employees. Before Borland, he built the HR department that supported Palm Inc.’s growth from 55 employees and their first customer shipment to more than 1,200 employees and $1.4B in global revenue, leading up to their successful IPO. He also served in HR capacities at OmniSky Corporation and Xerox. Mr. Haslam received a Masters Degree in Public Administration in Organizational Behavior from UCLA where he also received the President’s Fellowship Award. He frequently serves as a guest lecturer and presenter at local universities and professional groups on management and HR.

Joseph Lias Joseph L. Lias
President, Simplay Labs, LLC

Joseph L. Lias is the President of Simplay Labs, LLC. Joseph is responsible for developing a worldwide brand presence for Simplay Labs, Simplay HD, Simplay Technologies, Simplay Tools and Simplay Services in the consumer electronics (CE) industry. The Simplay Labs mission is to make the HD lifestyle more rewarding for everyone: manufacturers, retailers, installers,a nd end users.

Mr. Lias has spent more than 20 years as a leader and team builder for a variety of companies. Prior to Silicon Image, Joseph served as the president of THX, Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry. Before THX, Mr. Lias served in executive leadership positions at a variety of high technology companies, such as Kipper Technologies, Inc., Carina Networks, Inc., and Terawave Communications, Inc. Mr. Lias began his career at Northern Telecom/Bell Northern Research, where he was involved in manufacturing, R&D and product management. He earned a Master of Science degree in Electrical Engineering from the Georgia Institute of Technology.

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing, technologies, tools and services for the high-definition consumer electronics industry. The Simplay HD(tm) is a testing and verification program desgined to streamline the HD buying experience and improve customer satisfaction. Simplay Technologies creates software and firmware solutions that manufacturers can use to accelerate their R&D efforts. Simplay Tools provides pre-test and handheld testing tools for manufacturers and installers of HD equipment, and Simplay Services provide consulting services to manufacturers and installers of high-definition CE and PC products.


Joseph Lias Edward Lopez
Chief Legal Officer

Lopez is responsible for overseeing the company's legal affairs, including corporate governance and compliance, securities laws and intellectual property matters, strategic partnerships, litigation as well as licensing and mergers and acquisitions activity.

Lopez joins Silicon Image from the law firm of Morrison & Foerster, where he advised public and private emerging growth, medical device and technology companies in a wide variety of substantive areas, with an emphasis on board and corporate governance matters, securities regulatory and disclosure matters, financings and strategic transactions, including mergers and acquisitions, purchases and sales of assets, licensing, joint ventures and distribution arrangements. Prior to rejoining Morrison & Foerster in 2005, Lopez was general counsel and senior vice president, human resources at Terayon Communication Systems, a publicly-held manufacturer of broadband access equipment. During his tenure at Terayon, Lopez also served as acting chief financial officer with additional responsibility for finance, corporate marketing, investor relations and the IT organization. Lopez also held senior management and general counsel positions at ReSound Corporation and Nellcor Puritan Bennett, Inc., two publicly-held, medical device companies. Previously, Lopez was with the law firms Morrison & Foerster and McCutchen Doyle Brown & Enersen. Lopez earned his B.A. in Economics from Columbia University and a J.D. from the Harvard Law School.


Dr. J. Duane Northcutt Dr. J. Duane Northcutt
Chief Technology Officer

Before his promotion to CTO in August 2003, Northcutt oversaw the company's Systems Architecture Group. Prior to joining Silicon Image in early 2002, Dr. Northcutt held the title of distinguished engineer at Sun Microsystems, where he led a Sun Labs research group that created a number of products, including the Sun Ray, Java Media APIs, Sun Media Center and SunTuner. While at Sun, Dr. Northcutt twice received the President's Award for his technical contributions, and ended his 12-year tenure as chief technologist of Sun's Internet Desktop and Servers Group. Previously, he was a member of the research faculty at Carnegie Mellon University's School of Computer Science, where he led the research project that developed the Alpha real-time operating system and multiprocessor test bed. Dr. Northcutt holds 12 patents, is the author of a book on real-time distributed operating systems, and has authored over 40 articles and technical reports on time-critical computing, distributed systems, multimedia and thin clients. Dr. Northcutt received a master's degree in electrical engineering and a Ph.D. in computer and electrical engineering from Carnegie-Mellon University.


Peter Rado Peter Rado
Vice President, Worldwide Operations & Quality

Rado brings more than 35 years of extensive industry experience to this new role as vice president of worldwide operations and quality at Silicon Image. He is responsible for supply chain management, procurement, manufacturing, distribution, test engineering and quality. Previously, Rado was vice president of engineering of Storage Systems at Silicon Image, responsible for the development, quality assurance, and program management its storage technology and products. Prior to Silicon Image, Rado spent 17 years at Sun Microsystems. During his tenure, Rado served in a variety of leadership roles, most recently, as vice president of engineering for the Volume System Products at Sun. He also held leadership positions in Sun's Workstation Business Unit, Worldwide Operations and Boston Development Center. Prior to Sun, Rado served in management and engineering roles at Apollo Computer Inc. and Digital Equipment Corp. Rado holds a Bachelor’s degree from Worcester Polytechnic Institute.



Dr. John (H.J.) Shin
Vice President of Engineering

Dr. Shin has nearly 25 years of research and development experience in semiconductor technology and design, along with executive management experience. Dr. Shin hails from Hynix Semiconductor, Inc. (formerly Hyundai Electronics Industries), where he served as executive vice president responsible for memory product and technology development. Previously, he was president and CEO of Hyundai DynaLogic, Inc., a Hyundai subsidiary, and senior vice president and general manager of the System IC Division, heading the system LSI, ASIC, and foundry businesses. Prior to Hyundai, Dr. Shin spent more than eight years at the IBM Watson Research Center, first as a research staff member, and later as manager of the Digital Communication IC Design Group. He started his career at Korea Institute of Electronics Technology, where he led microcontroller development. Dr. Shin received a bachelor’s degree in electronics engineering from Seoul National University, a master’s degree in electrical engineering from Korea Advanced Institute of Science and Technology, and a Ph.D. in electrical engineering and computer sciences from U.C. Berkeley.


Rob Valiton Dale Zimmerman
Vice President of Worldwide Marketing

As Vice President of Worldwide Marketing, Zimmerman leads Silicon Image's business and product strategy, brand development, communications and strategic business development. Dale comes to Silicon Image from Texas Instruments, where he established and built the highly-successful DLP TV business. He amassed a wealth of experience in 23 years at Texas Instruments. As general manager of the DLP TV business, he grew revenues from zero in 2002 to several hundred million dollars in 2005. He developed partnerships with seven of the top 10 TV brands, grew market share to 20 percent, and achieved excellent profitability and revenue growth. Zimmerman took the helm of DLP TV after successfully starting the DLP Home Theater business and building a market share of more than 50 percent. Dale forged his career at Texas Instruments through a variety of roles in R&D, product development, program management and business development. Zimmerman earned a Bachelor of Science and Masters degree in electrical engineering at the Massachusetts Institute of Technology.

 
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